FORUM

THE PRODUCER PLAYBOOK

October 9th, from 10 am - 1:30 pm

A breakout event powered by the FORUM team, created for realtors, by realtors.

October 9th

10 am - 1:30pm

The Rec Room South Common

1725 99 St NW, Edmonton, AB T6N 1M5

The Mogul Team, Calvin Realty, and the Müve Team have teamed up to bring you an exclusive new experience.

This event marks the debut of John from the Müve Team, who brings a fresh perspective and actionable insights to help you elevate your production and sharpen your business systems.

James Knull (Mogul Team) – The Lead Flow Formula: Shifting to a Lead Gen Mindset

James will break down the fundamentals of lead generation, helping you shift into a mindset that prioritizes consistent, scalable growth. He’ll cover 10 proven lead generation strategies, explain how they work, and show you how to choose three key strategies to focus on so you can create a sustainable plan for success.

John Rota (Muve Team) – Closing the Gap: How Accountability Transforms Teams

John’s session will focus on the power of accountability in achieving both personal and team goals. He’ll dive into the importance of self-directed work groups, the role of accountability in execution, and how to bridge “the gap” between where you are and where you want to be

Calvin Hexter (Calvin Realty) – From Surviving to Scaling

Calvin will share practical strategies for moving your business from just getting by to truly thriving. He’ll walk through how to define a strong value proposition, leverage systems to scale efficiently, and build a referral-fueled brand that continues to grow through reputation and client trust.